Creativity and Creative Process
Posted on: December 23, 2011. Comments ( 2 )

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Good design is about looking at everyday things with new eyes and working out how they can be made better. It is about challenging existing technology.

James Dyson, Ford Magazine, summer 1999

Design is the conscious decision-making process by which an idea is transformed into a tangible or intangible outcome. It is about exploring and experimenting, comparing alternatives to select the best possible solution. Design these days is visible everywhere. The world is changing so quickly that design has become an essential part of our daily life. Everyone needs to be creative in whatever they do. Creativity is no more only a designer’s promenade.

Creativity is not God-given, it could be taught. When you research into the creativity process, you will find the following four steps:

  • Preparation – Identification and definition of an issue or problem, based on observation and study
  • Incubation – This often involves laying the issue aside for a time,
  • Illumination – Result of the ability to make a new connection between extensive and varied bodies of knowledge. It is the moment when a new solution or concept is finally emerging.
  • Verification – Scrutiny of applicability and aptness of the solution for the originally observed problem1

The creative process involves purposeful analysis, imaginative idea generation, and critical evaluation. The total creative process is a balance of imagination and analysis. Free Thinking is an important component to get your brain active with new ideas. Creativity is the latest buzzword in the current scenario of the world, and it is a popular topic today.

1Bettina von Stamm. Managing Innovation, Design and Creativity, 1e, 2003

Tony Buzan and Edward de Bono were the two people who made us think radiantly and laterally with their creative methods like Mind Map and Six Thinking Hats.

Recently there was a review by Mr. Sanjay Thampy, father from Carmel of St. Joseph School, Malad West, Mumbai, in Yokibu site about lateral thinking. It is true that Edward de Bono’s concepts are very simple and easy to adopt, yet it presents a very effective way to become a better and creative thinker. In next issue we will discuss about Mind map a way of organizing information visually, discovered by Tony Buzan, another veteran of the creative world.

mind mapping makes note taking fun by avoiding dull, linear thinking and exercising creativity.

Here are two basic examples for Mind Map related to “Today” and “Happiness”

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Comments (2)


    Kandeeban says:

    Really good one!!!

    Saravanan says:

    Good one… I feel that Creativity should be taught as one of the subject in Schools..

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